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37 South was a classic example of an established and long running New Zealand company, whose branding and iD had evolved over some years and had fallen well behind the current positioning and stategies of the business.

Following an appraisal and review of the business, we created this new iD (and website), being a true expression of the Brand's heritage and its niche within its global market, as well as enhancing it's very glamourous international partnerships .

Go to webite: http://www.37south.co.nz